Privacy Policy
Last updated: 28 October 2026
Sonreir Teeth Whitening (operated by Rebecca Choimes Pty Ltd, ABN 12 634 654 292) is committed to protecting your privacy and the security of your personal and health information.
As a registered health service provider, we handle your information in line with the Privacy Act 1988 (Cth), including the Australian Privacy Principles, and the Health Records Act 2001 (Vic).
Information we collect
We only collect information that is reasonably necessary to provide our services. This may include:
Contact details, such as your name, phone number, email address and postal address
Date of birth or age range
Health information, including your medical history, medications, allergies, dental history and any information you provide in intake and consent forms
Clinical notes and treatment records from your appointments
Clinical photographs, where you have consented to them being taken
Private health insurance details, if you choose to claim a rebate
Appointment, purchase and payment history
Information about how you use our website
How we collect your information
We collect information directly from you when you book an appointment, complete an intake or consent form, attend an appointment, contact us, or purchase products through our website. Where possible we collect information from you rather than from third parties.
Health information is sensitive information. We only collect it with your consent and where it is needed to provide safe and appropriate care.
How we use your information
We use your information to:
Assess your suitability for treatment and provide safe, appropriate care
Keep accurate clinical records, as required of registered health practitioners
Manage appointments, including confirmations, reminders and changes
Provide aftercare information and follow-up
Process payments and private health insurance claims
Process and fulfil product orders
Respond to your enquiries
Improve our website, services and client experience
Meet our legal and professional obligations
Protect against fraud, unauthorised transactions and security risks
We will not use your health information for any other purpose without your consent, unless required or permitted by law.
Clinical photographs
Photographs taken during treatment form part of your clinical record and are used for clinical purposes only. We will never use your photographs for marketing or social media without your separate consent, which you may withdraw at any time.
SMS communications
If you provide your mobile number and consent to receive SMS messages, we may contact you about your appointments and services, including confirmations, reminders, changes and post-appointment information. You can opt out at any time by emailing rebecca@sonreir.com.au.
Your SMS opt-in data and consent will not be sold or shared with third parties for their own marketing purposes.
Marketing
If you have agreed to receive marketing communications, we may occasionally send you information about our services, offers or oral health tips. Every marketing message will include a way to unsubscribe, or you can contact us to opt out at any time.
Who we share information with
We do not sell your personal information. We may share it with trusted third-party service providers where reasonably necessary to run our business, including:
Acuity Scheduling – online bookings and appointment management
Jotform – intake and consent forms
Google Workspace – secure record keeping and email
Squarespace – website hosting and online store
Stripe – online payment processing
HICAPS – in-clinic card payments and private health fund claims
Your private health fund – processing rebate claims
These providers may only use your information to provide services to us. We may also share your information with other health practitioners involved in your care (for example, if we refer you to a dentist) with your consent, or where required or permitted by law. We may also disclose information where reasonably necessary to protect our rights, property or security.
Storage overseas
Some of our service providers store data on servers located outside Australia, including in the United States. We take reasonable steps to ensure these providers protect your information to a standard consistent with Australian privacy law.
Payment information
Card payments are processed securely by our payment providers. Sonreir does not store your full card details.
How we protect your information
We take reasonable steps to protect your information from misuse, loss, unauthorised access, modification or disclosure. This includes password-protected and access-restricted systems, secure cloud storage and limiting access to authorised personnel only.
If a data breach occurs that is likely to cause you serious harm, we will notify you and the Office of the Australian Information Commissioner as required under the Notifiable Data Breaches scheme.
How long we keep your information
Health records are kept for as long as required by law. For adults, this is at least seven years after your last appointment. For clients under 18, records are kept until they turn 25. After this time, records are securely destroyed or de-identified.
Other information, such as product order history, is kept only as long as needed for the purposes described in this policy or to meet legal and tax obligations.
Accessing and correcting your information
You can request access to the personal and health information we hold about you, or ask us to correct it if it is inaccurate, out of date or incomplete. Please contact us by email. We will respond within a reasonable time, generally within 30 days. In limited circumstances permitted by law, we may decline a request and will explain why.
Cookies and website analytics
Our website uses cookies and similar technologies, including Google Analytics and Google Ads, to understand how visitors use the site, measure advertising performance and improve your browsing experience. You can adjust or disable cookies in your browser settings, although some website features may not work as intended.
Making a complaint
If you have a concern about how we have handled your information, please contact us first so we can try to resolve it. We will respond within 30 days.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (oaic.gov.au) or, for health information in Victoria, the Health Complaints Commissioner (hcc.vic.gov.au).
Contact us
For questions about this policy or your information, please contact:
Rebecca Choimes, Sonreir Teeth Whitening
Email: rebecca@sonreir.com.au
Phone: 0452 536 736
Level 2, Suite 6, 50 Gipps Street, Collingwood VIC 3066
Policy updates
We may update this policy from time to time to reflect changes to our practices or to legal and regulatory requirements. The current version will always be available on our website.